Privacy Policy

1. Who we are

Dealerhop Finance Ltd. ("Dealerhop", "we", "us", "our") is a corporation incorporated under the laws of British Columbia, Canada. We operate the Dealerhop vehicle value tracking platform, its dealer toolkit and embedded lead forms (together, the "Service").

This Privacy Policy explains what personal information we collect, how we use it, who we share or sell it to, and the choices you have. It applies to our website, the Service, and any form or tool that links to this page.

2. Information we collect

We collect information you give us, information created when you use the Service, and information from third parties.

• Account information: name, email address, password, phone number, and account preferences.
• Profile information: street address, city, province or state, postal code, country, and profile photo.
• Vehicle information: VIN, year, make, model, trim, mileage, condition, colour, photos, insurance or registration documents, and any notes you add.
• Application information: trade-in, refinance, financing, express-buy or test-drive details, including date of birth, employment status, employer, income, housing costs, and driver's licence images where requested.
• Dealer and business information: dealership name, contact details, website, CRM or webhook details, and billing information.
• Lead and communication data: forms you submit (including phone-verified leads), messages sent through the Service, and our support correspondence.
• Technical and usage data: IP address, device and browser type, pages viewed, referring pages, approximate location derived from IP, timestamps, and cookie or similar identifiers.

3. How we use your information

• Provide valuations, decode VINs, generate bills of sale and documents, and produce value-tracking reports.
• Submit applications and leads to the dealer, lender or partner you selected, and deliver dealer leads to a dealer's CRM or webhook endpoint.
• Verify phone numbers by SMS and detect fraudulent, automated or abusive activity.
• Operate, maintain, troubleshoot and improve the Service, and develop new features and data products.
• Communicate with you about your account, requests, and (where permitted) offers and updates.
• Meet legal, tax, accounting and regulatory obligations, and enforce our Terms of Service.

4. When we share, sell or repurpose your information

We share personal information with service providers that help us run the Service (hosting, vehicle valuation and VIN data, SMS verification, payments, email delivery, analytics and customer support), with dealer partners and lenders when you submit an application or a lead form, with professional advisers, and with authorities where required by law.

We may also sell, license, rent, or otherwise repurpose your personal information — including your contact details, vehicle and application information, and usage data — to third parties for their own commercial purposes, including marketing, lead generation, analytics and data products, and we may receive payment or other consideration for doing so. This may include information you provided through a form embedded on a dealer's website.

If Dealerhop is involved in a merger, acquisition, financing, or sale of assets, personal information may be transferred as part of that transaction.

You may withdraw your consent to the sale or repurposing of your information at any time by contacting us using the details below, subject to legal or contractual restrictions and reasonable notice. Where information has already been provided to a dealer, lender or other third party, you may need to contact that party directly.

5. Cookies and tracking technologies

We use cookies, pixels and local browser storage to keep you signed in, remember your preferences, measure traffic and performance, and support advertising and remarketing. Some of this tracking is performed by third parties.

You can block or delete cookies through your browser settings. Blocking cookies may prevent parts of the Service from working, including staying signed in.

6. How long we keep information

We keep personal information for as long as your account is active and for a reasonable period afterwards to meet legal, tax and record-keeping requirements, resolve disputes and enforce agreements. Lead and application records may be retained in line with the dealer or lender relationship they relate to. We may keep aggregated or de-identified information indefinitely.

7. Your rights and choices

Subject to applicable law, including Canada's Personal Information Protection and Electronic Documents Act (PIPEDA) and British Columbia's Personal Information Protection Act (PIPA), you may request access to the personal information we hold about you, ask us to correct it, withdraw consent, or ask us to delete it.

To make a request, email andrew@dealerhop.com. We may need to verify your identity and will respond within the time required by law (generally 30 days). Some information may be exempt from access or deletion, for example where we must retain it for legal reasons or where it belongs to a dealer or lender you applied through.

You may also contact the Office of the Privacy Commissioner of Canada or the Office of the Information and Privacy Commissioner for British Columbia if you have concerns about how we handle your information.

8. Security

We use administrative, technical and physical safeguards designed to protect personal information, including encryption in transit, access controls and restricted internal access. No method of transmission or storage is completely secure, so we cannot guarantee absolute security.

9. Where your information is stored

We and our service providers may store and process personal information in Canada, the United States and other countries. Information processed outside Canada may be subject to the laws of those jurisdictions and may be accessible to their authorities.

10. Children

The Service is not directed to children. You must be at least 16 years old, and at least the age of majority in your province or state to enter into a financing, trade-in or purchase transaction. Do not submit information about another person without their consent.

11. Third-party links and services

The Service may link to or embed third-party websites and tools, including dealer websites, lender portals and payment providers. We are not responsible for their privacy practices; review their policies before providing information to them.

12. Changes to this policy

We may update this Privacy Policy from time to time. The revised version will be posted on this page with a new "last updated" date. If changes are material, we will take reasonable steps to notify you.