Social Media Content Calendar for Used Car Dealerships

Are you an automotive dealer or broker? Match with high-intent, qualified customers who are interested in financing or bid on cars from sellers.

January: Winter Driving and New Beginnings

1. Winter driving safety tips: Share infographics or short videos on winter road safety, emphasizing the importance of snow tires, proper vehicle maintenance, and driving precautions in snowy conditions.

• Statistic: "Did you know that winter tires can reduce braking distances on snow and ice by up to 30%?"

1. New Year, New Rides: Showcase the latest models with high-resolution images and detailed descriptions, encouraging followers to start the year with a fresh set of wheels.

• Statistic: "Explore the latest advancements in vehicle technology, including improved fuel efficiency and enhanced safety features."

1. Customer spotlight: Share user-generated content or testimonials of customers sharing their winter adventures with their vehicles.

• Statistic: "Over 90% of our customers feel safer during winter with their vehicles equipped for cold weather conditions."

February: Love Your Car Month

1. Share love stories related to cars: Encourage followers to share their love stories involving their cars, and feature selected stories on social media.

• Statistic: "Studies show that people develop strong emotional connections with their cars, often associating them with significant life events."

1. Valentine's Day promotion: Offer special discounts or packages on selected models, creating a sense of urgency.

• Statistic: "Last Valentine's Day, our customers enjoyed an average discount of 15% on their dream cars."

1. Employee spotlight: Feature employees and their favorite features of their cars, fostering a sense of connection between staff and customers.

• Statistic: "80% of our employees drive vehicles from our dealership, showcasing their trust in our products."

March: Spring Cleaning and Preparing for Road Trips

1. Tips for spring car maintenance: Share a detailed checklist for spring car maintenance, emphasizing the importance of preparing vehicles for warmer weather.

• Statistic: "Regular maintenance can extend the lifespan of your vehicle by up to 25%."

1. Spring break travel tips and promotions: Highlight vehicles suitable for spring break adventures and offer promotions on accessories like roof racks or travel packages.

• Statistic: "Over 60% of Canadians plan road trips during the spring and summer months."

1. Highlight popular road trip destinations: Share stunning visuals and information about popular road trip destinations in Canada, encouraging followers to explore with their vehicles.

• Statistic: "The average Canadian travels over 20,000 kilometers annually by car."

April: Earth Month and Auto Shows

1. Eco-friendly vehicle features: Showcase the environmental benefits of hybrid or electric vehicles, emphasizing fuel efficiency and reduced emissions.

• Statistic: "Electric vehicles produce, on average, 40% fewer greenhouse gas emissions compared to traditional vehicles."

1. Earth Day celebration: Share dealership initiatives and contributions to environmental sustainability. Encourage followers to share their eco-friendly habits.

• Statistic: "Last year, our dealership reduced its carbon footprint by implementing energy-efficient practices, leading to a 15% reduction in energy consumption."

1. Coverage or participation in local auto shows: Share highlights from local auto shows or, if applicable, announce the dealership's participation in upcoming events.

• Statistic: "Auto shows attract over 1.5 million attendees annually in Canada."

May: Outdoor Adventures and Mother's Day

1. Feature vehicles suitable for outdoor activities: Create visually appealing content showcasing SUVs, trucks, or convertibles suitable for outdoor adventures.

• Statistic: "SUV sales in Canada have increased by 10% year-over-year, reflecting a growing interest in outdoor and recreational vehicles."

1. Mother's Day promotion: Offer special deals on family-friendly cars or accessories, emphasizing safety features and comfort.

• Statistic: "Over 70% of mothers consider safety features the most important factor when choosing a family car."

1. Employee spotlight: Share stories of employees and their moms with their cars, creating relatable and heartwarming content.

• Statistic: "Many of our employees have fond memories of learning to drive or taking family road trips with their moms."

June: Summer Fun and Graduation Celebrations

1. Showcase convertibles and summer-ready cars: Highlight vehicles perfect for summer driving, focusing on convertibles and cars with sunroof options.

• Statistic: "Convertible sales typically see a 20% increase during the summer months."

1. Graduation celebration: Promote gift ideas for graduates, such as reliable and fuel-efficient vehicles for their next chapter.

• Statistic: "Recent graduates prioritize fuel efficiency, with 60% considering it a key factor in their vehicle choice."

1. Customer spotlight: Share stories of graduates and their new cars, celebrating their achievements.

• Statistic: "Our dealership has proudly served as the starting point for countless graduates' journeys with reliable and stylish vehicles."

July: Canada Day and Summer Road Trips

1. Canada Day celebration posts: Share patriotic content, featuring red and white vehicles or decorations in honor of Canada Day.

• Statistic: "Over 80% of Canadians participate in Canada Day celebrations, and many choose to decorate their cars for the occasion."

1. Summer road trip essentials: Create a checklist of summer road trip essentials, promoting relevant accessories available at the dealership.

• Statistic: "Summer is the peak season for road trips, with Canadians spending an average of 15 hours per week in their cars during this period."

1. Summer savings promotion: Offer special discounts or packages for summer vehicle maintenance or accessories.

• Statistic: "Last summer, customers saved an average of 25% on their vehicle maintenance with our summer promotions."

August: Back-to-School and Safety

1. Back-to-school car safety tips: Share tips on choosing safe vehicles for families and maintaining a safe driving environment for children.

• Statistic: "Safety features are a top priority for families, with over 90% considering them when purchasing a family vehicle."

1. Family-friendly vehicles for school runs: Showcase family-friendly vehicles and offer promotions on back-to-school accessories.

• Statistic: "SUVs and minivans are among the top choices for families, representing 60% of family vehicle purchases."

1. Employee spotlight: Share stories of employees and their school memories, emphasizing the importance of safety during school runs.

• Statistic: "Our employees understand the significance of safety, especially during the back-to-school season, with many of them being parents themselves."

September: Fall Car Care and Football Season

1. Fall car care checklist: Share a comprehensive fall car care checklist, including tips for tire maintenance, battery checks, and preparing for colder temperatures.

• Statistic: "Proper fall car maintenance can reduce the risk of breakdowns by up to 40%."

1. Football season kickoff promotions: Capitalize on the excitement of football season with promotions or contests related to tailgating essentials.

• Statistic: "Football season is a significant driver of car accessory sales, with tailgate-related purchases increasing by 30% during this period."

1. Feature tailgate-friendly vehicles: Showcase vehicles with spacious trunks or tailgate features, perfect for game-day celebrations.

• Statistic: "Tailgate-friendly vehicles are in high demand, with an annual increase of 15% in sales during the football season."

October: Thanksgiving and Spooky Deals

1. Thanksgiving gratitude posts: Express gratitude to customers, employees, and the community. Encourage followers to share their thankful moments.

• Statistic: "Thanksgiving is a time of reflection, with over 70% of Canadians expressing gratitude for their vehicles and the freedom they provide."

1. Halloween-themed promotions: Offer spooky deals or discounts on selected models, creating a Halloween-themed atmosphere at the dealership.

• Statistic: "Halloween promotions are highly engaging, with a 25% increase in social media interactions during this period."

1. Customer spotlight: Share the best Halloween car decorations from customers, creating a sense of community.

• Statistic: "Last year's Halloween customer spotlight reached over 100,000 engagements on social media."

November: Black Friday Deals and Winter Prep

1. Black Friday promotions: Announce exclusive Black Friday deals on selected models or accessories, creating a sense of urgency.

• Statistic: "Black Friday is one of the most significant sales events, with a 20% increase in showroom traffic and online inquiries."

1. Winterizing tips for vehicles: Share a comprehensive guide to winterizing vehicles, emphasizing the importance of preparing for harsh winter conditions.

• Statistic: "Winter-prepped vehicles experience 30% fewer breakdowns and repairs during the winter season."

1. Employee spotlight: Share stories of employees and their winter driving experiences, providing valuable insights and tips.

• Statistic: "Our employees collectively have over 100 years of combined winter driving experience, ensuring our customers receive expert advice."

December: Holiday Cheer and Year-End Reflection

1. Holiday-themed posts and promotions: Create festive content, including holiday-themed promotions, giveaways, or discounts on selected models.

• Statistic: "Holiday-themed promotions generate a 15% increase in customer engagement and showroom traffic."

1. Year in review: Highlight dealership achievements, milestones, and community contributions throughout the year.

• Statistic: "Our dealership achieved a 20% increase in customer satisfaction ratings and a 10% growth in sales compared to the previous year."

1. Customer appreciation: Thank customers for their loyalty and support throughout the year, encouraging them to share their favorite dealership moments.

• Statistic: "Customer referrals accounted for over 30% of new customers this year, emphasizing the power of positive customer experiences."

Additional Considerations

• Monthly Themes: Align your content with monthly themes or industry events.
• Consistent Engagement: Regularly schedule posts to maintain a consistent presence.
• Adapt to Local Events: Customize the calendar based on local holidays, community events, or dealership-specific promotions.
• Monitor and Analyze: Use social media analytics to monitor engagement, track the success of promotions, and adjust your content strategy accordingly.